I bought the 36" Sony Vega XBR off of a wholesaler for a little over half it's list price. All I can say it's the nicest TV/picture I've seen in a long time for not paying an arm and a leg. I found mine for 1100 which was dirt cheap but I would have paid upwards of 2000 if I had to in order to get the picture I get from it. So many features and inputs it's incredible. If you have the money for it get it you won't be upset, and hell if you have the money go for the 42" :bigok: