herz3mc

THis may be the solution to the "rich" smell of the rotary



http://www.kumhousa.com/News/News2006.asp



KUMHO Introduces World’s First “Aroma Tire” For Select Passenger Vehicles



KUMHO Tire USA...December 21, 2006...announces the introduction of the world’s first fragrance automotive tire, the ECSTA DX. The project is the “fruition” of more than a year’s worth of research and development to deliver an alluring aroma tire that replaces the normal “black rubber” smell with heat-resistant oils in the scent of lavender, and in later versions, neroli (orange) or jasmine. Visitors to www.kumhotireusa.com can find the nearest Discount Tire store or TireRack.com will ship them for installation.



ESCTA DX

Lavender Scent

According to Rick Brennan, Brand Director for KUMHO, the company is selling the DX aroma tire to help build brand awareness and highlight KUMHO’s tire technology. The tire is targeted at female consumers who drive such sedans as the Honda Accord, Toyota Camry, Subaru Outback, Chrysler Sebring and Ford Taurus.



In addition to a unique aroma, the ECSTA DX is engineered to deliver low noise levels and ride characteristics on par with the leading tire brands. Ride comfort is maintained throughout the life of the tire through the use of tread elements designed to provide uniform linear stiffness. Optimized pitch sequence and variable pitch lengths help minimize noise, while a straight center rib provides high-speed stability.



The DX features four wide grooves that help evacuate water, while a silica compound improves all-weather performance and wet traction. High tensile steel belts and a jointless nylon cap ply also help improve noise, ride comfort and durability, while an undertread reduces unwanted heat buildup for consistent performance.



The ECSTA DX Aroma tire will be sold through Discount Tire stores and TireRack.com starting in the first quarter of 2007 in three sizes: 205/60R16 (MSRP $119), 215/60R16 (MSRP $125) and 235/60R16 (MSRP $138 ). The tires can be delivered and affixed to passenger vehicles at a KUMHO tire dealer.

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Kill No Cone

I thought the red and blue smoking tires were a bit much, but lavander?



Ok, so maybe aroma therapy could work...

rmriggin

wasn't there a commercial making fun of ideas that rental companies use? (free aromatherapy candles in every car, guys falls asleep and coasts through oncoming traffic).

http://youtube.com/watch?v=gmrLuyE75Ug

GreyGT-C

i have smoke scented tires.

Buzzbomb

That's really funny. One of my favorite smells in the world is fresh tire smell. I like going to shops that sell

tires. It's one of the better automotive smells IMHO. Call me crazy.,,,,BB

mazdatim

These guys must be really bored.....................

SPEEDRATED

In R/C racing they sell this stuff to mix in with the methanol fuel we use, it will make the exhaust smell like. Bubble gum, root-beer, cherry, grape, etc etc. I think they have 7 of them. The R/C engines use a glow plug and turn 40,000rpm, It works fine in them. ( so i hear ) Might be a good idea to use some on a date! LOL, She will love the smell of your rotary!!!!!

jenkin

(fixed)

SPEEDRATED

PercentSevenC

Fruit-scented burnouts. I love it.

I'm with you there, mang. Fresh tires are almost as good as freshly laser-printed paper.